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Born to Buy Book REview
Essay specific features
Written by:
Ellis R
Date added:
November 24, 2011
Level:
University
Grade:
A
No of pages / words:
2 / 302
Was viewed:
4356 times
Rating of current essay:
Essay content:
Naive and susceptible, children are the perfect consumers for the business industry. Shrewd marketers have tailored all kinds of products, from clothing to toys, to be appealing to children.
This book explores how marketers delve into the psyche of children, exploit their innate desires to be "cool?and independent from parents and teachers, then design stylish programs and products that aligns with children's interests and suggests to children that you need to have these products to elevate social status at school...
displayed 300 characters
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Even more disturbing is that many programs/products have a rebellious feel, implicitly coaxing children to rebel against their parents. Schor also presents alarming statistics in the book and reveals that children are receiving more and more media exposure over the decades, and how it negatively impacts their growth and development...
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