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Born to Buy Book REview

Essay specific features

 

Issue:

Book Reports

 

Written by:

Ellis R

 

Date added:

November 24, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 302

 

Was viewed:

4359 times

 

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Essay content:

Naive and susceptible, children are the perfect consumers for the business industry. Shrewd marketers have tailored all kinds of products, from clothing to toys, to be appealing to children. This book explores how marketers delve into the psyche of children, exploit their innate desires to be "cool?and independent from parents and teachers, then design stylish programs and products that aligns with children's interests and suggests to children that you need to have these products to elevate social status at school...
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Even more disturbing is that many programs/products have a rebellious feel, implicitly coaxing children to rebel against their parents. Schor also presents alarming statistics in the book and reveals that children are receiving more and more media exposure over the decades, and how it negatively impacts their growth and development...
displayed 300 characters

General issues of this essay:
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