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Brand Architecture
Essay specific features
Written by:
Thomas H
Date added:
October 9, 2012
Level:
University
Grade:
A
No of pages / words:
2 / 312
Was viewed:
4989 times
Rating of current essay:
Essay content:
Neither type is better than the other. Some companies use a mix of both. The key is to have a well-defined brand architecture strategy. Steps to maximize brand architecture (as suggested in paper): take stock of your brand portfolio from the perspective of customers because their view is the foundation for your strategy; do "brand relationship mapping" to identify the relationships and opportunities between brands across your portfolio...
displayed 300 characters
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Some companies use a mix of both. The key is to have a well-defined brand architecture strategy. Steps to maximize brand architecture (as suggested in paper): take stock of your brand portfolio from the perspective of customers because their view is the foundation for your strategy; do "brand relationship mapping" to identify the relationships and opportunities between brands across your portfolio...
displayed 300 characters
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