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Essay

Brief on Measuring Preferences for Really New Markets

Essay specific features

 

Issue:

Book Reports

 

Written by:

Thomas H

 

Date added:

May 13, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 545

 

Was viewed:

4627 times

 

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Essay content:

The researchers' goal is to develop new methods or modify old methods of measuring consumer preferences. The article elaborates further on the reasons why it is difficult to measuring consumer preferences for RNPs. Consumers must know what is the product, what benefits it provides, and how using it personally will benefit them...
displayed 300 characters

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Consumers must know what is the product, what benefits it provides, and how using it personally will benefit them. Information given during the measurement exercise may be lacking which means that participants will be unable to provide reliable responses. However, the researchers cannot give participants too much information...
displayed 300 characters

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