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Business

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Issue:

Book Reports

 

Written by:

James Z

 

Date added:

February 23, 2014

 

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Grade:

A

 

No of pages / words:

2 / 538

 

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Essay content:

The global category leader - Mars - has only a marginally higher share of the market at 9.9%. Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes' presence is limited to sugar and gum, with a strong leadership position in the latter...
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Cadbury has number one or number two market share positions in 23 of the top 50 confectionery product markets, including gum, chocolate and sugar. In the US, Cadbury Schweppes' presence is limited to sugar and gum, with a strong leadership position in the latter. In the US gum market, it has competition only in the form of Wrigley's...
displayed 300 characters

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