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Competitive Advantage Of Sic Ghana
Essay specific features
Written by:
Wayne R
Date added:
April 14, 2015
Level:
University
Grade:
B
No of pages / words:
2 / 405
Was viewed:
2494 times
Rating of current essay:
Essay content:
As well, researcher designed and used self-administered questionnaire and interview guide to collect primary data from respondents.
3.3 TYPES OF DATA COLLECTED
Both primary and secondary data were collected during the study.
3.3.1 PRIMARY DATA
Primary data was collected from regional executives of the company, some staff of the marketing department, sales representatives and some customers...
displayed 300 characters
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Purposive sampling method was used to select the regional managers, key marketing and sales staff. The systematic sampling method was used to select and collect data from the customers of the company.
3.5.2 SAMPLE SIZE
The regional managers, four (4) sales and 4 marketing executives were interviewed for the study...
displayed 300 characters
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