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Deodrants
Essay specific features
Written by:
Jenny E
Date added:
July 6, 2016
Level:
University
Grade:
A
No of pages / words:
1 / 268
Was viewed:
6902 times
Rating of current essay:
Essay content:
Though the products are yet to grab a sizable market, the industry is poised for major growth by this summer, a market analyst said.
Godrej Consumer Products Limited (GCPL) launched Cinthol deo soap to tap into this segment recently. And GCPL vicepresident Dr Rakesh K Sinha is optimistic about the market for such products in India...
displayed 300 characters
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"The deodorant segment in India is still underdeveloped. At present, only 1 per cent of the population can afford deodorants.
In such a case, if there are product variants that can offer the convenience of a deo along with a soap, for low prices, who will not buy it?" he asked.
Brands like Fa and Park Avenue, which have a significant market share too have tried out variants of deodorant products in the market...
displayed 300 characters
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