Digital Billboards

Essay specific features

 

Issue:

Book Reports

 

Written by:

Terri B

 

Date added:

February 11, 2016

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1680

 

Was viewed:

6597 times

 

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Essay content:

The obsession with accurate and timely information continues to feed the tech revolution. For example, the cell phone has nearly driven the payphone into extinction. In 1998 there were 2.6 million pay phones in use, today there are less than a million. The commercial- free appeal of satellite radio along with I-pods continues to diminish the captive audience for traditional radio...
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E-businesses such as Amazon and I-tunes have wreaked havoc on traditional music and book stores. Internet search companies continue to drain advertising revenue from the newspaper industry and DVR and TiVO allow consumers to ignore endless commercials. The struggle for real-time information and consumer attention has caused major shifts in advertising expenditures and is now revolutionizing an unlikely medium, the billboard...
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