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External Environment Of Ben And Jerry
Essay specific features
Written by:
Thomas S
Date added:
January 12, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 370
Was viewed:
5043 times
Rating of current essay:
Essay content:
Haagan Dazs has vast resources but the Ben & Jerry has brand loyalty. The Ben and Jerry has a premium products compare to Haagan Daz.
Political Trend: Ben & Jerry has a strong Politically stable situation in main market.
Economic Growth and Stability: At present United States economy is Weakening but the The demand of product is declining due to economic but they are still at no...
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Supply and demand of ice-cream growth is low. Due to ice-cream competition the customers are looking low priced products. Ben & Jerry's total annual sale in the United States as a whole in 1994 was $3.6 billion, $415 in super premium and $ 550 in frozen-yoghurt market.
Social: Now-a-days people are more health consciousness so the company is investing money in promotions...
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