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Hygt

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Issue:

Book Reports

 

Written by:

Leroy M

 

Date added:

July 8, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

2 / 350

 

Was viewed:

7530 times

 

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Essay content:

The company reportedly wanted to infuse fresh life into the brand to deal with stagnating sales. Nestle was in for a major shock. Maggi lovers all over the country rejected the new formulation. Sales started declining alarmingly and even maintaining the previous year's sales level of 13,000 tonnes seemed very difficult...
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Against To add to the company's woes, Maggi lost its leadership status in the soup segment to a new entrant, Knorr, in the same year. Knorr cornered a 55% market share of the 425 tonne soup market -around 75% of which came by eating into the customer base of Maggi soups. Competition had intensified in the ketchup segment as well...
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