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Essay

Industry Analysis

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Issue:

Book Reports

 

Written by:

Elizabeth B

 

Date added:

March 6, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 609

 

Was viewed:

8166 times

 

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Essay content:

Nor do players appear singed by the dragon of inflation, as yet, with profits in recent months growing at a much healthier pace than sales. FMCG makers seem to have adroitly balanced a frenetic pace of new launches, with judicious price increases on their products, to deliver this growth. More players in fray The market for FMCGs expanded by 18 per cent to about Rs 70,000 crore in the previous financial year 2007-08...
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Sales growth for the companies listed on the bourses surged to 16.8 per cent this year from 12.1 per cent last year. An outstanding feature of the year has been that more companies and categories participated in the growth story. Ten of the 13 listed FMCG players managed to grow their sales in double-digits this year...
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