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Inside Intuit - Book Report
Essay specific features
Written by:
Mike S
Date added:
May 22, 2015
Level:
University
Grade:
A
No of pages / words:
16 / 4325
Was viewed:
5711 times
Rating of current essay:
Essay content:
Even though, Intuit is a technology company, the challenges it faced and the steps taken to get out of woods are a lesson to companies across industries. I am from a technical background, who is currently managing customer situations and customer relations for my company. I believe in customer loyalty more than customer satisfaction...
displayed 300 characters
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I believe in customer loyalty more than customer satisfaction. This book demonstrated how successful a marriage between customer driven innovation and technology companies can be. In 1980s, high technology industry was dominated by giants like IBM, Microsoft, Oracle, etc. None of them emphasized on customer satisfaction as much as Intuit did...
displayed 300 characters
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