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L'Oreal: BRINGING “CLASS TO MASS” WITH PLENITUDE
Essay specific features
Written by:
Kenneth C
Date added:
November 15, 2012
Level:
University
Grade:
No of pages / words:
5 / 1227
Was viewed:
2619 times
Rating of current essay:
Essay content:
The root causes of L’Oreal’s problems are:
1. Wrong assumptions of the target market
2. Applying a market strategy based on the those assumptions
3. Continuing to do so for an extended period even given the results
The target market
When L’Oreal planned to release Plenitude in the US market, it is assumed that what would be successful for the French market would translate to the same success in the US market if the same formula was applied...
displayed 300 characters
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Continuing to do so for an extended period even given the results
The target market
When L’Oreal planned to release Plenitude in the US market, it is assumed that what would be successful for the French market would translate to the same success in the US market if the same formula was applied.
The model of an “executive woman” had mass appeal thus was so successful in France...
displayed 300 characters
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