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Essay

L'Oreal: BRINGING “CLASS TO MASS” WITH PLENITUDE

Essay specific features

 

Issue:

Book Reports

 

Written by:

Kenneth C

 

Date added:

November 15, 2012

 

Level:

University

 

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No of pages / words:

5 / 1227

 

Was viewed:

2611 times

 

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Essay content:

The root causes of L’Oreal’s problems are: 1. Wrong assumptions of the target market 2. Applying a market strategy based on the those assumptions 3. Continuing to do so for an extended period even given the results The target market When L’Oreal planned to release Plenitude in the US market, it is assumed that what would be successful for the French market would translate to the same success in the US market if the same formula was applied...
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Continuing to do so for an extended period even given the results The target market When L’Oreal planned to release Plenitude in the US market, it is assumed that what would be successful for the French market would translate to the same success in the US market if the same formula was applied. The model of an “executive woman” had mass appeal thus was so successful in France...
displayed 300 characters

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