L'Oreal Case

Essay specific features

 

Issue:

Book Reports

 

Written by:

Cindy S

 

Date added:

January 16, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 406

 

Was viewed:

9660 times

 

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Essay content:

It is either high end or low end. ? Belle Couleur is the market leader in France. With 22 different shades to choose from. ? The hair coloring market has increase has nearly doubled since 1986 to 1989 and is still rising. ? Belle Couleur is the main competition for middle price hair color. Weaknesses: ? People might not associate that Belle Couleur and Synergie are product extensions of the great and trusting company L'Oreal...
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It is priced in the middle of cosmetics. ? People could be brand sensitive and scared of changing from the product they already use. ? With Belle Couleur hair die was tested differently when it was made. French women have darker hair then Dutch women therefore different outcomes in hair color will show up...
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