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L'Oreal Case
Essay specific features
Written by:
Cindy S
Date added:
January 16, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 406
Was viewed:
9660 times
Rating of current essay:
Essay content:
It is either high end or low end.
? Belle Couleur is the market leader in France. With 22 different shades to choose from.
? The hair coloring market has increase has nearly doubled since 1986 to 1989 and is still rising.
? Belle Couleur is the main competition for middle price hair color.
Weaknesses:
? People might not associate that Belle Couleur and Synergie are product extensions of the great and trusting company L'Oreal...
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It is priced in the middle of cosmetics.
? People could be brand sensitive and scared of changing from the product they already use.
? With Belle Couleur hair die was tested differently when it was made. French women have darker hair then Dutch women therefore different outcomes in hair color will show up...
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