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Essay

Mango Supply Chain

Essay specific features

 

Issue:

Book Reports

 

Written by:

John K

 

Date added:

November 23, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1240

 

Was viewed:

2356 times

 

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Essay content:

It is now, according to Planellas, “one of the most valuable retail brands in the world.” Interbrand, the international consulting firm. Says that Mango’s revenues amount to about 700 million euros. Esade has developed a case study of Mango, recently published in Expomanagement, the largest managerial forum of Spain’s HSM management training firm...
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Esade has developed a case study of Mango, recently published in Expomanagement, the largest managerial forum of Spain’s HSM management training firm. In an interview with Universia-Knowledge@Wharton, Planellas notes that when he asks students to explain Mango’s strategy, their first answer often focuses on the positioning of its shops in locations frequented by a specific market segment – young women who like fashion...
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