Marketing

Essay specific features

 

Issue:

Book Reports

 

Written by:

Harold L

 

Date added:

August 2, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 652

 

Was viewed:

9595 times

 

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Essay content:

Marketing includes the activities of all those engaged in the transfer of goods from producer to consumer ? not only those who buy and sell directly, wholesale and retail, but also those who develop, warehouse, transport, insure, finance, or promote the product, or otherwise have a hand in the process of transfer...
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In a modern capitalist economy, where nearly all production is intended for a market, such activities are just as important as the manufacture of the goods. My personal definition of marketing is a social and managerial function associated with the process of researching, developing, promoting, selling, and distributing a product or service...
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