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Marketing Information System

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Issue:

Book Reports

 

Written by:

Kristina G

 

Date added:

July 1, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 578

 

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8955 times

 

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Essay content:

Management devoted most of its attention to managing money, materials, machines, and men. Less attention to the fifth critical resource of the firm: information. How can management learn about: ?? Changing customer wants ?? New competitor initiatives ?? New modes of distribution, and so on? The answer is clear: Management must develop and maintain a marketing information system and have the skills of carrying out sound marketing research...
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Management devoted most of its attention to managing money, materials, machines, and men. Less attention to the fifth critical resource of the firm: information. How can management learn about: ?? Changing customer wants ?? New competitor initiatives ?? New modes of distribution, and so on? The answer is clear: Management must develop and maintain a marketing information system and have the skills of carrying out sound marketing research...
displayed 300 characters

General issues of this essay:
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