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Essay

Marketing Plans

Essay specific features

 

Issue:

Book Reports

 

Written by:

Jason B

 

Date added:

October 7, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4734

 

Was viewed:

5720 times

 

Rating of current essay:

 
Essay content:

Occasionally, a few organizations may look at a practical plan which stretches three or more years ahead. To be most effective, the plan has to be formalized, usually in written form, as a formal `marketing plan'. The essence of the process is that it moves from the general to the specific; from the overall objectives of the organization down to the individual action plan for a part of one marketing programme...
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The essence of the process is that it moves from the general to the specific; from the overall objectives of the organization down to the individual action plan for a part of one marketing programme. It is also an interactive process, so that the draft output of each stage is checked to see what impact it has on the earlier stages - and is amended accordingly...
displayed 300 characters

General issues of this essay:
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