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Essay

Marketing Report On Tata Tea

Essay specific features

 

Issue:

Book Reports

 

Written by:

Christina S

 

Date added:

December 13, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3851

 

Was viewed:

3000 times

 

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Essay content:

Each firm has a relatively small market share. The tea market is highly consolidated in In.dia, with HLL and Tata Tea accounting for almost half of retail value sales. According to the statistics available from varied different sources on net, HLL (Brooke Bond and Lipton) is the clear leader, holding over 24...
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The remainder of the market is far more fragmented and shared between numerous small players. Marketers try to differentiate their offer from that of the competitors by varying their marketing mix. Firms strive to make their products and services appear unique to the customers. According to Business Standard dated November 19, 2002, Tata Tea brand underwent a makeover in the look and feel departments, its polypack form, in which Tata Tea had been traditionally packed, sported a new metallic finish...
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