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Essay

marketing to children

Essay specific features

 

Issue:

Book Reports

 

Written by:

Gary B

 

Date added:

March 21, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1305

 

Was viewed:

934 times

 

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Essay content:

In 1997 American children obtained 50% of their calories from added fat and sugar and only 1% of children's diets resembled the recommended proportions of the Food Pyramid. The amount of money that is spent marketing to children is outrageous. Companies purposefully market to the young children's tastes in a variety of ways through package design, typefaces, pictures, and content...
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Key elements for successful marketing to young children are carefully and thoughtfully planned by companies. The entertainment, fast and friendly service, immediate gratification, familiar brand-names fun-to-eat, reasonable prices, value, and quality time are all fundamental basics. Companies justify their marketing as a "public service, expression of freedom of speech, and argue that the advertised foods are not inherently unhealthful, and emphasize that exercise ?not diet?are the key to weight control...
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General issues of this essay:
marketing to children Marketers frequently adapt and change the well established marketing theoties and models Marketing and Children Marketing to Children Consumers Unethical Practices in Marketing to Children Children & schools Compare and contrast the factors that have fashioned the food and beverage offer in commercial and non commercial food outlets Divorce And Young Children Why is violence in our children's schools increasing? The Effects Of Divorce On Young Children The Influence Of Advertising And Marketing To Children’S Food Choices And Diet Unethical Marketing Of Children'S Lunchbox Foods Unethical Marketing Of Children'S Lunchbox Foods Young Couples Should Have Children Or Not? Internet Safety and Young Children
 

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