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Moonshot Brewing Case Analysis
Essay specific features
Written by:
Jesus J
Date added:
April 17, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 589
Was viewed:
1886 times
Rating of current essay:
Essay content:
Also with over 1500 microbreweries in the U.S alone, the micro brewed beers really crept into the beer market as well.
The major problem with moon shot was the lack of advertising in my opinion. It was a horrible strategy to rely on other companies ads such as they did with B to the E. This was a major mistake because they needed to develop their brand...
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It was a horrible strategy to rely on other companies ads such as they did with B to the E. This was a major mistake because they needed to develop their brand. If they were given a 100,000 dollar budget then 50 thousand should have gone to a small production of their moon shot drink and the other 50 thousand to advertising...
displayed 300 characters
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