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Essay

Nike Swot

Essay specific features

 

Issue:

Book Reports

 

Written by:

Richard M

 

Date added:

February 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 325

 

Was viewed:

5834 times

 

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Essay content:

Comparatively, Nike’s competitor Adidas, a German-based sporting goods company ranked 69th in the same list. Strong brand equity not only enhances customer retention but also facilitates easy launch and wider acceptance of new products. However, Nike faces intense competition from athletic product retailers like Adidas and Puma...
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Intense competition and availability of cheaper products could put pressure on the prices of products and therefore adversely affect the company’s margins. Intense competition could also lead to a loss of market share. Strengths Weaknesses Strong brand equity Product recalls Vertical integration Litigation Wide product portfolio Low revenue growth and operating margin Strong innovative capabilities Opportunities Threats Increasing online retail spending Aging of baby boomers Growth in footwear market Intense competition Strategic alliances Rising labor wages in the US Global sports market Strengths Strong brand equity Nike has strong brand equity...
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General issues of this essay:
Nike Swot Adidas: Will Restructuring Its Business Lineup Allow It to Catch Nike? Nike - Business Plan Nike Inc.: Study of value chain functions and how they contribute to the success of Nike. Nike SWOT analysis Nike SWOT Nike Swot Nike Swot Nike business nike business nike swot analysis nike swot analysis SWOT ANALYSIS OF NIKE SWOT Analysis Nike The Global Strategy of Nike's Industry
 

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