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Nike Swot
Essay specific features
Written by:
Richard M
Date added:
February 22, 2016
Level:
University
Grade:
A
No of pages / words:
2 / 325
Was viewed:
5826 times
Rating of current essay:
Essay content:
Comparatively, Nike’s competitor Adidas, a German-based sporting
goods company ranked 69th in the same list. Strong brand equity not only enhances customer
retention but also facilitates easy launch and wider acceptance of new products. However, Nike
faces intense competition from athletic product retailers like Adidas and Puma...
displayed 300 characters
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Intense competition
and availability of cheaper products could put pressure on the prices of products and therefore
adversely affect the company’s margins. Intense competition could also lead to a loss of market
share.
Strengths Weaknesses
Strong brand equity Product recalls
Vertical integration Litigation
Wide product portfolio Low revenue growth and operating margin
Strong innovative capabilities
Opportunities Threats
Increasing online retail spending Aging of baby boomers
Growth in footwear market Intense competition
Strategic alliances Rising labor wages in the US
Global sports market
Strengths
Strong brand equity
Nike has strong brand equity...
displayed 300 characters
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