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odwalla case

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Issue:

Book Reports

 

Written by:

Joan S

 

Date added:

June 19, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4272

 

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6293 times

 

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Essay content:

coli poisoning. This brings up serious questions about what social responsibility really is, whether we are looking for it in the right places, and what we can do to encourage corporations to act in the public interest. The fall from grace was breathtaking. At its peak of prosperity in 1996, Odwalla, the juice company based in Half Moon Bay, California, was touted as much for its ethical consciousness as for its growth prospects...
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In the autumn of that year, however, one child died and at least seventy others were injured after drinking Odwalla apple juice tainted by poisonous bacteria. Two years later, after pleading guilty to criminal charges of violating Federal food safety laws and paying $1.5 million, the largest fine ever assessed in a food case by the Food and Drug Administration,1 Odwalla is desperately searching for a suitor to save the company from extinction...
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