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Issue:

Book Reports

 

Written by:

Mary A

 

Date added:

June 20, 2016

 

Level:

College

 

Grade:

B

 

No of pages / words:

1 / 205

 

Was viewed:

7787 times

 

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It wanted to answer these questions: What changes taking place in society are likely to affect the product? How might new technologies affect our business? What are likely to be the future market trends? Where are the opportunities within the market place? What new categories would appeal to the target market? How far do consumers think the brand could stretch into the market for different product categories? Kellogg's had to understand how the product could be extended into a series of variants which would keep the core product strong, but grow the brand as a whole...
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If launches of new products are successful in global markets, Kellogg's must have the manufacturing capacity to meet consumer demand as well as the supply chain necessary to reach those consumers.
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General issues of this essay:
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