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Essay specific features

 

Issue:

Book Reports

 

Written by:

Gary M

 

Date added:

December 5, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

41 / 11404

 

Was viewed:

9087 times

 

Rating of current essay:

 
Essay content:

The concept of consumer satisfaction occupies pivotal position in marketing thought and practice. Satisfaction is the major outcome of the marketing activity and services to link process and culminating in purchase and consumption with the help of past purchase phenomenon such as changes in attitude, repeat purchase and brand loyalty...
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If companies want to survive in the competitive market they have to identify the needs of the customer and try to fulfill them. A market study is a snap shot at a point of time; this is because the need of consumer is dynamic. Therefore he/she is always looking for something new to be satisfied. The last few decades have seen companies operating in a highly competitive environment...
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