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Essay

Public Relations

Essay specific features

 

Issue:

Book Reports

 

Written by:

Matthew H

 

Date added:

November 27, 2010

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 524

 

Was viewed:

8004 times

 

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Essay content:

The bottom line for any company is to make a profit. Why else are they in business? The book, This is PR, written by Newsome, Turk and Kruckeberg states that the Public Relations Society of America (PRSA) defines public relations as a management function which involves counseling at the highest level and being involved in strategic planning for the organization (Dean, 2004)...
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This is a rather ambiguous statement that could mean a number of different things. Public Relations can be summed up in two words: Public Relations! No more needs to be said. PR can be anything that affects a company's, organizations, or individual's relative position within a market or society. Public Relations is a general term used to encompass the strategies involved in positively impacting an organization’s publics, which gives back by positively affecting the growth, maintenance, or support of the organization...
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