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Revlon

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Issue:

Book Reports

 

Written by:

Kevin R

 

Date added:

August 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 312

 

Was viewed:

7147 times

 

Rating of current essay:

good 16, average 89, bad 0 (total score: 2.9)
 
Essay content:

What role does innovation play in the strategic planning of Revlon? Which specific type of innovation might Revlon use? Innovations- create new product or new image for company o Hair coloring- use mostly by teenagers and adults 4. What is the role “ branding” should play in future growth strategies of Revlon? • Timeless, Unique and distinct from others...
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How will competitive reactions impact Revlon’s future plans? o Change in Company’s management & decisions (ex. Acquisitions) – make the public or other stakeholders worry o If public is not satisfied with the outcome- can create a big impact on the succeeding years 6. What is the impact of social trends and economic trends on companies in the cosmetic/skin industry? economic trends: • Recessions/ depression o decreased sales of the Company’s products ; o adverse changes in currency o product discontinuances o higher than expected advertising and promotion expenses • Prosperity/stable o Use alternative strategies to gain competitive advantage o recruit and retain skilled people • Social Trends o Ethnic groups / foreigners o Whether or not they will use the product o Whether or not it fits their taste/ preferences o Depends on age and skin color 7...
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General issues of this essay:
Revlon Ford VS. Revlon Inc. case brief Modi-Revlon – Value Proposition Revlon - 2004 Revlon - 2004 revlon case study Short Term and Long Term Capital Target Corporation: Report on Long-term Financing Policy and Capital Structure with an Acquisition Analysis The cycle of selling Selling Your Used Car Is Sex selling to you? Revlon Case Study Selling Your Used Car selling concepts What Are They Selling?
 

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