Sadm

Essay specific features

 

Issue:

Book Reports

 

Written by:

Benjamin E

 

Date added:

March 19, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

7 / 1812

 

Was viewed:

7811 times

 

Rating of current essay:

 
Essay content:

The customer presumes an idea about the purpose of coco cola and get persuaded to consume it. Sender – Coco Cola Media – M ass media and digital space like internet Message--“Sabka Tanda Eake” Encode—to create universal appeal of the brand among consumers. Decode—customer relate Coco Cola for anything cool Response—purchase of the product by the customer Feedback—satisfaction of the need of the customer and buying decision Example 2: PRODUCT -- Happy dent Sender – Perfect MLA Media – Mass Media (including tv, newspapers etc) Message – Chewing gum for sparkiling teeth Encoding - {draw:frame} Decoding- {draw:frame} Response The customer buys the product happy dent Feed – back Satisfaction and re-buying decision Micro model communication concentrates on consumer’s specific response...
displayed 300 characters

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Decode—customer relate Coco Cola for anything cool Response—purchase of the product by the customer Feedback—satisfaction of the need of the customer and buying decision Example 2: PRODUCT -- Happy dent Sender – Perfect MLA Media – Mass Media (including tv, newspapers etc) Message – Chewing gum for sparkiling teeth Encoding - {draw:frame} Decoding- {draw:frame} Response The customer buys the product happy dent Feed – back Satisfaction and re-buying decision Micro model communication concentrates on consumer’s specific response...
displayed 300 characters

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