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Essay

Sonic Corporation Analysis

Essay specific features

 

Issue:

Book Reports

 

Written by:

Henry H

 

Date added:

March 16, 2017

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 663

 

Was viewed:

4916 times

 

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Essay content:

Restructuring of complete corporate staff e. Got rid of franchise board members. f. Centralized Training. 4. Unique Experience - Carhops 5. Controlled Future Growth (Franchise and Corporate) 6. Market Research on Consumers. 7. Order Speed ? Very quick time from when customer places or till when the food is in their hands...
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Customer Loyalty ? Average customer ate there 2 times a week. Turn-Around Sonic was in trouble around 1980 where board members quarreled and almost all operations were controlled by franchise owners (Advertising, buying food, etc) and there was no central control of Sonic. Loses were being posted $295,700 in 1980...
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