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Essay

Supply chain book review

Essay specific features

 

Issue:

Book Reports

 

Written by:

Dora C

 

Date added:

March 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

8 / 2158

 

Was viewed:

6937 times

 

Rating of current essay:

 
Essay content:

This discussion was then drafted on a paper to make it a discussion paper. We reviewed one chapter each from the books for marketing and operations. For marketing a book by Kotler, Wong, Saunders and Armstrong’s Principles of Marketing (4th edn) was reviewed, while for the operations a book by Finch, Operations Now (2nd edn) was reviewed...
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For marketing a book by Kotler, Wong, Saunders and Armstrong’s Principles of Marketing (4th edn) was reviewed, while for the operations a book by Finch, Operations Now (2nd edn) was reviewed. Marketing part is done by Sagun Joshi while the operations part is reviewed by Aditya Pandit. From the Operations section an interesting review of Resource Planning is explained while the Marketing review is based on the Market Segmentation...
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General issues of this essay:
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