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Terra Cog Case Study

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Issue:

Book Reports

 

Written by:

Benjamin J

 

Date added:

May 14, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1230

 

Was viewed:

6214 times

 

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On the other hand, Sales department has shown a resistance for a price over $425. Evaluating the impact of decision on our business, on our ability to meet customer needs and on our customer relations, it is recommended that TerraCog launches Aerial at a price of $475 [109 words] ? Table of Contents Situation analysis 3 The Problem 4 The Options 4 Criteria for Evaluation 4 Evaluation of options 5 The Recommendation 7 Action plan 7 ? Situation analysis TerraCog is a relative successful company specializing in GPS and fishing sonar equipments...
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TerraCog is known for its ability to convert user feedback into products which outmatch its competitors in addressing customer needs. GPS products offered by TerraCog are lauded for their durability and value-added features. In 2006, Posthaste, a competitor, launched a GPS product called BirdsI which used satellite imagery as display...
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