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Essay

The making of advertising

Essay specific features

 

Issue:

Book Reports

 

Written by:

Luis B

 

Date added:

July 3, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 1052

 

Was viewed:

8024 times

 

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Essay content:

C. Mahalanobis, the statistician who launched planning in India, and the legendary Satyajit Ray. He seldom dropped names, however, and has astonished generations of young upstarts in the field by his remarkable accessibility and lack of airs. He came to the rescue of the company when it was threatened by near bankruptcy in the '70s...
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Taking up arms against a sea of business troubles, he won his way against what was certainly outrageous fortune. Throughout the 400 delightful pages of this book there is a sense of partaking of something straight ; out of the top drawer. There is no cloying sentimentality of commemorative volumes, nor vapid phrases of praise but such valuable nuggets of wisdom and guides for the practitioner that I for one would gladly use whole chunks of it as compulsory reading material for the young trainee...
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General issues of this essay:
Making More Money From Less Advertising: Current Trend Of E-Business Making the E-business Transformation Book Review A Business Strategy Typology for the New Economy:IO view,Resource Based View Etc... The making of advertising colleagues Working With Colleagues And Cu The Disciples Gangster Disciples Business: A Ethical View The Constitution And Literature Of The Gangster Disciples Nation "Team of Rivals" Summary Advertising business aspects Strategies To Fight Low Cost Rivals Small Business Advertising Campaign Ethical Business View of New Belgium Brewing
 

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