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Essay

Toyota Marketing Mix 4 P'S

Essay specific features

 

Issue:

Book Reports

 

Written by:

George W

 

Date added:

September 29, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 312

 

Was viewed:

2778 times

 

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Essay content:

Toyota has built its reputation not only by producing high quality vehicles at affordable prices, but the brand and marketing skills they use through tactful pricing strategies. Toyota has differentiated their prices from the traditional pricing set up of many of the other automobile makers. However, it is their effectiveness in targeting consumers' needs and wants that has pushed them to the top...
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However, it is their effectiveness in targeting consumers' needs and wants that has pushed them to the top. Toyota believes the role of purchasing is through long term and stable production of quality products at the lowest price in a fast and timely manner. (Toyota Co. sustainability report 2006). The main objective of administering prices within any company in the automobile industry is profitability and to consistently increase efficiency in their product line...
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