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Water

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Issue:

Book Reports

 

Written by:

Chester S

 

Date added:

February 27, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1325

 

Was viewed:

2271 times

 

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Essay content:

But, in spite of the tremendous potential for expansion and growth, the water purification industry has not had an easy time, partly because a water purifier is still not considered a consumer durable and partly because of issues of pricing, low margins and technology. The big operators in this segment are market leader Eureka Forbes, a joint venture between Forbes Gokak (part of the Shapoorji Pallonji group), and Electrolux AB of Sweden, Ion Exchange, Permionics India, Softel Machines and Sintex Industries...
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Besides, there are a number of local and regional players in the unorganised sector. As much as 75 per cent of the market is accounted for by Eureka Forbes with its brand AquaGuard. The rest of the players are fighting for the remaining 25 per cent of the market. The differentiating factor among various brands is the kind of technology being used...
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