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XBOX: Marketing Audit

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Issue:

Book Reports

 

Written by:

Andrew J

 

Date added:

June 30, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1541

 

Was viewed:

2656 times

 

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Essay content:

This Marketing audit will focus on the Microsoft Xbox 360. Currently, Microsoft has three goals for the Xbox 360: 1. Gain a considerable portion of the rapidly growing video gaming market. Microsoft's core PC software businesses have slowed, so moving into a fast-growing and sizable market is very attractive to the company...
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Microsoft would like to diversify beyond PCs by attracting consumer home entertainment spending. 3. Microsoft's reputation has suffered considerably over the last few years as a result of the litigation surrounding its Windows monopoly. The company hopes Xbox 360 will combat the impression it is not innovative and well change the public's view of the company (http://www...
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