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1. Analyze UPS and FedEx using the competitive forces

Essay specific features

 

Issue:

Business

 

Written by:

Carrie H

 

Date added:

July 16, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 594

 

Was viewed:

3292 times

 

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Essay content:

An example of this is the 30 million dollar ad campaign by UPS aimed at competing with FedEx in the overnight delivery market. A second example of a barrier to entry in the overnight delivery market relates to capital requirements. To purchase even half of the airplanes flown by FedEx would require a substantial cash outlay...
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The threat of substitutes Communications technologies such as Email, fax, and PDF pose significant threats as substitutes to FedEx's overnight letter delivery business. While these technologies will erode the revenues FedEx enjoys, they will not be able to displace the market entirely. The overnight letter delivery business will survive as long as consumers have important documents to send and communications technologies do not offer 100 percent reliability...
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