1. Is Samsung both low-cost and differentiated? If yes, how does it do both?

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Issue:

Business

 

Written by:

Lavern L

 

Date added:

May 18, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

1414 times

 

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Essay content:

Because of these, Samsung tend to have a lower R&D cost compared to its competitors which have R&D facility located across the globe. As for labor cost, Samsung generally has a lower labor cost compared to its competitors because its competitors tend to operate in countries like America and Japan which have a higher wage rate than Korea...
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This has resulted in more than 1,200 DRAM products in Samsung, the highest in the industry. On top of that, Samsung also developed products that have specific applications in devices such as game consoles. Samsung’s ability to customize to their customer needs has positioned them ahead of its competitors...
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