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Essay

1985 New Coke Fiasco

Essay specific features

 

Issue:

Business

 

Written by:

Jesse H

 

Date added:

August 25, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 676

 

Was viewed:

5521 times

 

Rating of current essay:

 
Essay content:

Michael Ross from MSNBC.com quotes, "[S]ome likened the change in Coke to trampling the American flag." www.buildingbrands.com wrote in an article, "The launch created a ?public outcry', with Coke receiving 40,000 letters of complaint and over 6,000 calls a day to the company's ?0800' phone number." Customers from all over were buying supplies of the original Coke in bulk...
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Ross says that, opportunist ingeniously took advantage of the situation and sold cases of original Coke for as much as $30 per case as reported by Newsweek. It took less than 3 months for Coca-Cola to yank the product off the shelves after realizing that it was not going to succeed. The different articles summarize that, "Coca-Cola had done at least two years of market research, at an expense rounding $4 Million dollars, and about 200,000 taste tests where New Coke outperformed Pepsi...
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General issues of this essay:
1985 New Coke Fiasco Analyzing Marketing Opportunities Analyzing Marketing Opportunities Analyzing User Requirements by the Unified Process and Total Quality Management As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. Coke vc Pepsi marketing survey coke marketing plan for line extension Financial Manager Career Data Analysis Manager reporting and Disclosure decisions Marketing Plan Coke marketing tool THE IMPACT OF COUPON PROMOTIONS AS A MARKETING TOOL Analyzing and Interpreting A&P Data Collecting for RBC Ins. Putting Data To Work: Intelligently Using Data Mining, Data Warehousing And Databases.
 

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