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22 Immutable Laws of Marketing
Essay specific features
Written by:
Sarah R
Date added:
July 25, 2014
Level:
University
Grade:
B
No of pages / words:
6 / 1424
Was viewed:
9225 times
Rating of current essay:
Essay content:
Each chapter identifies an immutable law and provides plenty of examples of how different prominent companies' marketing strategies either succeeded or failed based on a particular law. Failures often occurred due to poor decision making by a company based on false assumptions. As you read through the book, each law seems fairly simple understand and apply...
displayed 300 characters
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Failures often occurred due to poor decision making by a company based on false assumptions. As you read through the book, each law seems fairly simple understand and apply. But the key is using a combination of all 22 laws to be successful.
Every year there are billions of dollars wasted by companies on marketing...
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