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2b marketing

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Issue:

Business

 

Written by:

Marie H

 

Date added:

May 2, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 784

 

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10009 times

 

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Essay content:

The software giant unveiled the Xbox 360 during a pretaped MTV broadcast, unveiled the Xbox 360 to consumers four days before Sony and Nintendo to become the first to reveal details of a new console. Microsoft "jumping the gun" was a ploy to get advantage from the games foothold it got with its first Xbox, launched in 2001, and to get a jump on its competitors...
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Talking to consumers now and bringing the Xbox 360 to stores before the end of 2005, probably long before Sony or Nintendo's new devices, will give Microsoft a big perceived lead in the market. 2. What are the similarities and differences compared to past product rollouts within Microsoft and compared to the rest of the industry? The direct-to ?consumer strategy was very different from how Microsoft normally rolled out new products...
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