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Essay

3m

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Issue:

Business

 

Written by:

Luz S

 

Date added:

October 9, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 366

 

Was viewed:

8848 times

 

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Essay content:

This usually created a lack of brand loyalty and more of a decision made as pertains to price. The general public for the most part was unaware of higher quality health care products supplied by 3M. The question was: how is 3M going to make the public buy there products? 3M came up with two options; the first being a first aid kit comprised of 3M products that would arise awareness of the products...
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The second concept was to sell the items in categories, similar to the U.S drugstores. Should the HCP management team go ahead with the first aid kit design? For this idea to work the management team will have to change the public's idea of what a first aid kit is. Market research will definitely be required to find out if this is possible...
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