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3M in the New Millennium
Essay specific features
Written by:
Charlene O
Date added:
May 29, 2015
Level:
University
Grade:
A
No of pages / words:
6 / 1588
Was viewed:
1763 times
Rating of current essay:
Essay content:
Drew, a young lab assistant, invented masking tape in 1925 - the first step toward diversification and the first of many Scotch tapes.
? In the 1950s, 3M introduced the Thermo-Fax? copying process, Scotchguard? Fabric Protector, videotape, and Scotch-Brite® Cleaning Pads (3M India).
3M has identified 21 established and new strategic brands...
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Some of its best-known brands are Scotch tapes, Scotch-Brite cleaning products, and Post-it notes. Newer brands include Thinsulate products, Filtrete air cleaning filters and Nexcare first-aid products.
3M has institutionalized a corporate culture that promotes intrapreneurship. Early in 3M's history, chair and CEO William L...
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