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Issue:

Business

 

Written by:

Felicia E

 

Date added:

August 20, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 857

 

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Effective marketing is the key to this high visibility. Marketing involves anticipating customers' needs and finding the right product or service to meet those needs, thereby encouraging high sales levels. Vodafone goes further by looking to impress on its customers not merely what its products are i...
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Vodafone goes further by looking to impress on its customers not merely what its products are i.e. features, but also what they can increasingly do i.e. benefits. This involves effective communication. There is a slowdown in sales of mobile handsets, in some markets like the UK, as the mature part of the product lifecycle is reached...
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