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4 Ps &Amp;Amp;Amp; 4 Cs Marketing Mix

Essay specific features

 

Issue:

Business

 

Written by:

Lorraine C

 

Date added:

June 26, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 768

 

Was viewed:

9957 times

 

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Essay content:

But in this case, do we really have anything new to bite into? Read on… A Classic Marketing Mix McCarthy, Kotler et al. taught us some five decades ago that the “marketing mix” was composed of 4 Ps. • First for PRODUCT decisions, • Then for PRICING, • PROMOTIONS, and finally, • Those that comprise all about PLACE...
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The masters are challenged! Some of them are worth looking into. Others, well… Enough letters? Models are often presented with an acronym to help remember them. The 4 Ps are like that. Many now propose to add Ps to the equation. Here’s a quick review. Boom and Bitner add 3 Ps to the original 4: • People : all staff and consumers concerned by marketing decisions; • Process: all mechanisms and procedures by which products and services are consumed; • Physical environment : the context in which products and services are purchased...
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