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5 Components Of Crm
Essay specific features
Written by:
Michael J
Date added:
October 1, 2014
Level:
University
Grade:
A
No of pages / words:
35 / 9647
Was viewed:
2191 times
Rating of current essay:
Essay content:
The
customer, in turn, remained loyal to the store and made repeated purchases.
This idyllic customer relationship disappeared as the nation grew, the population
moved from the farm communities to large urban areas, the consumer became
mobile, and supermarkets and department stores were established to achieve
economies of scale through mass marketing...
displayed 300 characters
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The
personal relationship between merchant and customer became a thing of the
past. As a result, customers became fickle, moving to the supplier who provided
the desired object at lowest cost or with the most features.
3
The last several years saw the rise of Customer Relationship Management
(abbreviated CRM) as an important business approach...
displayed 300 characters
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