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7P's of Service Marketing

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Issue:

Business

 

Written by:

Samuel B

 

Date added:

April 7, 2012

 

Level:

College

 

Grade:

A

 

No of pages / words:

1 / 188

 

Was viewed:

8108 times

 

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Essay content:

Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North. Price Domino's sold a 12" Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to our customer. The high price was attributed to the high quality of ingredients used. For instance, Domino's sourced its Peperoni and Jalapeno needs from Australia and Spain respectively...
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Butter chicken, Makhani Paneer and the Chatpata Chana Masala were confined to the North. Price Domino's sold a 12" Pizza for Rs 265. Indians are value-, not price-sensitive. We need to offer comeback value to our customer. The high price was attributed to the high quality of ingredients used. For instance, Domino's sourced its Peperoni and Jalapeno needs from Australia and Spain respectively...
displayed 300 characters

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