A broad view of public relations

Essay specific features

 

Issue:

Business

 

Written by:

Juanita P

 

Date added:

April 4, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 558

 

Was viewed:

2731 times

 

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Essay content:

And yet another definition states, Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics, involves the management of problems or issues; helps management to keep informed on and responsive to the public opinion ; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principle tools...
displayed 300 characters

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And yet another definition states, Public relations is a distinctive management function which helps establish and maintain mutual lines of communications, understanding, acceptance, and cooperation between an organization and its publics, involves the management of problems or issues; helps management to keep informed on and responsive to the public opinion ; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively utilize change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principle tools...
displayed 300 characters

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