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Essay

A Case Analysis of Calyx and Corolla

Essay specific features

 

Issue:

Business

 

Written by:

Carolyn W

 

Date added:

July 14, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

17 / 4626

 

Was viewed:

4164 times

 

Rating of current essay:

 
Essay content:

This permits Calyx & Corolla to provide fresher, longer-lasting flowers to consumers. The management of Calyx & Corolla is contemplating a change in their long-term business strategy as they examine their ability to compete with more traditional outlets such as retail flower shops and wire services like FTD...
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Ruth Owades, the founder of Calyx & Corolla, has hired Marketing Consultants (MarCo) to assess the strengths and weaknesses of her business and make recommendations on how her company can fully develop their mail order concept. Background: Calyx & Corolla is a small mail order flower company that was founded in 1988 by Ruth Owades...
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