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Essay

A Communications Framework to Evaluate Sales promotion strategy

Essay specific features

 

Issue:

Business

 

Written by:

Alberta M

 

Date added:

February 14, 2012

 

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No of pages / words:

6 / 1541

 

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4805 times

 

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Essay content:

Managers therefore must fundamentally understand and evaluate the impact of their promotional strategies. A communications paradigm has four levels: 1. Ability to gain the consumers attention 2. Difficulty level of interpretation 3. Its persuasive capability (describing benefits or specific characteristics) 4...
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Ability to gain the consumers attention 2. Difficulty level of interpretation 3. Its persuasive capability (describing benefits or specific characteristics) 4. Promotional impact causing purchase intent. The conceptual framework discussed in the article provides sequences with a brand by creating awareness, communicating the core benefits, promoting trial, and therefore optimistically a supported purchase...
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