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A Critical Evaluation of Multi-Channel Retailing in the UK Today

Essay specific features

 

Issue:

Business

 

Written by:

Everett S

 

Date added:

December 31, 2011

 

Level:

University

 

Grade:

B

 

No of pages / words:

10 / 2789

 

Was viewed:

5431 times

 

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Essay content:

These included the internet which dominates sales channel for retailers at the moment (Chateris, UK Multi-Channel Retailing Report, 2006) . The internet is followed closely by stores. Also important are call centers and catalogues. There are three other sales channels used now, of which in-store kiosks are currently the most important for retailers, with many retailers planning to use them in the future...
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The internet is followed closely by stores. Also important are call centers and catalogues. There are three other sales channels used now, of which in-store kiosks are currently the most important for retailers, with many retailers planning to use them in the future. M-commerce (the use of mobile phones for selling and promotions) is predicted to have sizable growth in the future as is selling via Digital Television...
displayed 300 characters

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