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A Critical Evaluation of Multi-Channel Retailing in the UK Today
Essay specific features
Written by:
Everett S
Date added:
December 31, 2011
Level:
University
Grade:
B
No of pages / words:
10 / 2789
Was viewed:
5438 times
Rating of current essay:
Essay content:
These included the internet which dominates sales channel for retailers at the moment (Chateris, UK Multi-Channel Retailing Report, 2006) . The internet is followed closely by stores. Also important are call centers and catalogues. There are three other sales channels used now, of which in-store kiosks are currently the most important for retailers, with many retailers planning to use them in the future...
displayed 300 characters
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The internet is followed closely by stores. Also important are call centers and catalogues. There are three other sales channels used now, of which in-store kiosks are currently the most important for retailers, with many retailers planning to use them in the future. M-commerce (the use of mobile phones for selling and promotions) is predicted to have sizable growth in the future as is selling via Digital Television...
displayed 300 characters
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