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A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.

Essay specific features

 

Issue:

Business

 

Written by:

Joseph S

 

Date added:

August 26, 2011

 

Level:

University

 

Grade:

C

 

No of pages / words:

12 / 3111

 

Was viewed:

560 times

 

Rating of current essay:

 
Essay content:

However, the original boundaries that existed to define it and distinguish it from the marketing of manufactured goods have become increasingly blurred as most of the products we buy today often include some element of service in them. The increasing commoditization of goods has meant that a point of differentiation for the manufacturer has been to bundle services (intangible benefits) with the purchase (tangible benefit), to the point that it is difficult to separate which is the essential element to the purchaser...
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Service marketing has similarly blurred its own boundaries by adding tangible products and cues to its offering in order to make the service encounter more memorable, this is exemplified through memorabilia and merchandise from theme parks, promotional ‘freebies’ from banks, branded goods from hotels etc...
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General issues of this essay:
7P's of Service Marketing A critical review of the emergence, development, business models and performance of the application service provider (ASP) sector A critical review of the emergence, development, business models and performance of the application service provider (ASP) sector A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. CNN - Service Marketing Current Marketing Trends and Strategies dominoz pizza - 7 Ps of service marketing Service Marketing Encounters Service Marketing Management (SAGA) Service Marketing Services Marketing Mix In Education Service service marketing gap analysis service marketing-pizza hut The difficulties of Service Marketing Service Marketing
 

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